Margo Berman

About Author

Margo is an award-winning advertising marketer and professor, as well as a Kauffman Faculty Scholar at Florida International University. Her first book: Street-Smart Advertising: How to With the Battle of the Buzz, is also in Russian.

Her second book, The Brains Behind Great Ad Campaigns, was written with Robyn Blakeman. This work explores the creative collaboration between copywriters and art directors.

Her third advertising book, The Copywriter's Toolkit, examines every aspect of copywriting in all media. Margo conducts fast-paced, interactive workshops in creative thinking and marketing, resulting in SponBRAINeous Combustion. All three books are available in the US, UK, India, Canada, Australia, Asia, South Africa, Europe, Russia and elsewhere.

Her fourth book, MetaMind Yoga, was written with Richard Israel. This inspirational and spiritual guide escorts readers through mental exercises and meditations to reach inner joy and serenity.

She invented tactikPAKâ„¢, a digital library of learning, in nine topics. This fun, interactive series has whimsical illustrations and little quizzes. A unique and patented study guide system will help polish your business skills. Each handy ebook is a mobile tutor. The first app, Copywriting tactikPAK, was released in November of 2014, for iPhones and iPads (select "app for iPhone only") on iTunes. The Android version will be out in 2015.

Margo created two 6-CD award-winning webinar sets, based on the first book: 1) Street-Smart Advertising and 2) More Street-Smart Advertising. The set won a national AWC Clarion Award for Educational Reference. In addition, she o created Mental Peanut Butter Training, and developed three advertising CDs.

Her award-winning website exudes creativity www.UnlockTheBlock.com. Check out her other exciting sites: www.MetaMindYoga.com, www.tactikPAK.com and www.MentalPeanutButter.com.

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